1. You are 
inherently a risk taker. Starting a restaurant business is risky. But maximizing 
the risk makes the process much more exciting.
2. Yes, your 
restaurant is losing money but……….maybe somehow it will all just work itself 
out.
3. Sales are down! 
Must be the bad economy.
4. Food Costs are 
up! Must be the bad economy.
5. Labor costs are 
up! Beacuse sales are down due to the bad economy.
6. Check average is 
down! People are spending less because of the bad economy.
7. You have always 
believed in trial and error…..even if it costs you money.
8. All 
new restaurants lose money in the first six to twelve months. 
(Really?)
9. No pain no 
gain!
10. 
Sooner or later you’ll just figure it out. Return To Restaurant Experts
