What are you going to be famous for? What are your guests
going to tell their friends about? Signature items create an identity for your
restaurant in the minds of your market. Advertising bombards people with
hundreds of slick advertising messages every minute of every day. Not
surprisingly, they tune most of them out. Signature items help you create an
image in people’s minds and help them remember you when they make a dining
decision.
Signature items do not have to be your most expensive menu
offering. They do not even have to be related to your main menu theme. They
just have to be special preparations that you do better than anyone else…..and
that your guests will rave about.
What are you famous for?
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